Academic Degree

PhD

Title

Associate Professor

Position

Teacher

Telephone

E-mail

chunyan@ujs.edu.cn

Research field

Research on agricultural brands   and rural revitalization, Research on the cultivation of high-end   manufacturing brands

Puclications

1．Zhao C. Y. (first author). Research on the   Countermeasures of Steadily Promoting Rural Revitalization and Development[J].Selected   into "Chinese Roads and Three Rural Issues Series", December 2020. Edited   by Li Yining.

2．Zhao C. Y. (corresponding author). Analysis   on the Vulnerability to Poverty and Differentiated Poverty Alleviation Policy   in Rural China under the Conditions of Sustainable Development[J]. Ecological   Economy . 2020,36(01)

3.Zhao C. Y. (corresponding   author). Cross-border mergers and acquisitions integration based on the value   chain: a study of SAIC-GM-Wuling mergers and acquisitions integration[J].Science   & Technology Progress and Policy.2007,(10)

4．Zhao C. Y. (corresponding   author). The Status Quo and Development Countermeasures of Hubei Province's   Utilization of Foreign Capital[J]. International Business, 2007(02)

5．Zhao C. Y. (first author). Research   on the Models, Problems and Countermeasures of Hubei Automobile Industry   Cluster[J].Journal of Wuhan University of Technology(Information &   Management Engineering), 2009,31(03)

6．Zhao C. Y. (first author). A   Case Study on Agricultural Product’s Brand Competitiveness Under   “Internet+”[J].International Journal of Agricultural Economics.2019(04).

7．Zhao C. Y. (corresponding   author). Research on Brand Competitiveness Evaluation Index System Based on   Factor Analysis.Hubei Social Sciences, 2009, (09).

8．Zhao C. Y. (corresponding   author). On the Connotation and Cultivation of Enterprise Brand Competitiveness.Theory   Monthly，2009(12)

9. Zhao C. Y. From   Comparative Advantage to Competitive Advantage: An Empirical Study Based on   China’s Auto Industry[M]. China Economic Publishing House. March 2012.

10. Zhao C. Y.，Zhao Qiuyun. Research on the Spirit   of Chinese Women Entrepreneurs in the New Era[M]. Intellectual Property   Publishing House. October 2019.

Projects

1. "Agricultural Regional   Public Brands Steadily Promote Rural Revitalization and Development Countermeasures   and Guarantee Mechanism" (National Social Science Fund Project,   18BGL274) (Host, in progress)

2. "Study on the   Cultivation and Path of Manufacturing High-end Brands" (Key Project of   the Intellectual Property Soft Science Research Program of Jiangsu Provincial   Intellectual Property Office, JSIP-2020-R-A02) (co-hosted, in progress)

3. "Making the hilly and   characteristic agriculture into Zhenjiang's most beautiful business   card" (2020 Zhenjiang Science and Technology Association "Advice   and Suggestions" key project) (co-hosted, was awarded the first prize)

4. "Research on the   Entrepreneur Spirit of New Zhejiang Merchants Based on Zhejiang Merchants   Culture" (Zhejiang Culture and Overseas United Front Bidding Project,   ZWHB201801) (presided over, completed the topic, was rated as excellent)

5. "Comparative Research   on Entrepreneurship of Zhejiang, Guangdong and Chu in the New Era"   (Special Soft Science Research Project of Hubei Province Technological   Innovation, 2018ADC116) (Host, in research)

6. "Research on Policies   and Measures for the Development of Advantageous Industries and   Characteristic Economy in Ethnic Areas" (Hubei Provincial Social Science   Foundation Project, 2017151) (host, completed)

7. "Study on the   Development Ideas of Public Brands of Agricultural Products E-commerce"   (Soft Science Research Project of Hubei Science and Technology Support Plan,   2015BDF045) (Host, completed)

8. "Research on GEM-based   Agglomeration Competitiveness of Optics Valley Optoelectronics Industry"   (Hubei Provincial Department of Education Humanities and Social Sciences   Project, 14G514) (host, completed)

9. "Study on the Open and   Innovative Strategy and Approach of Xiangyang to Become a Regional   Development Center" (World Bank-financed Urban Transport Project, STA-4.3)   (deputy project leader, completed)

10. "Research on China's   Foreign Service Trade Cost Evaluation and Its Influencing Factors"   (Humanities and Social Science Research Project of the Ministry of Education,   14YJC790046) (ranked third, completed)

11. "Analysis of   "Government Investment Plan Preparation and Supervision""   (Provincial Development and Reform Commission) (presided over, completed)

12. "Research on the   Reform of Western Economics Teaching Method Based on Individualized   Education" (Key Project of the "Twelfth Five-Year Plan" of   Hubei Provincial Department of Education, 2014A051) (host, completed)

Honor & Awards

1. In 2018, "Field   Research on the Entrepreneurship of Female Chu Merchants in the New   Era", Hubei Provincial Social Science Federation (Organization of the   Hubei Provincial Party Committee and Provincial Government of the Communist   Party of China), "Excellent Award of Hubei Young Scholars Forum".

2. In 2014, "Research on   Western Economics Teaching Reform Based on Individualized Education",   Hubei Provincial Department of Education, "The Third Prize of the   Seventh Outstanding Higher Education Research Achievement in Hubei   Province".

3. In 2007, "Study on the   Status Quo, Problems and Countermeasures of the Development of Hubei Foreign-funded   Industries", Hubei Provincial Bureau of Statistics, "The Third   Prize of Outstanding Achievements in the Second Economic Census of Hubei   Province".

4. In 2014, “Research on the Competitiveness of Optics Valley Optoelectronics Industry   Cluster Based on GEM”, instructor of outstanding   graduation thesis for college students in Hubei Province.

5. In 2019, "Rural   grass-roots party organizations and rural revitalization coupled   development", the instructor of the school-level excellent graduation   thesis.

6. In 2014, the second prize of   the school-level young teacher teaching competition.

7. In 2012, the third prize of   the school-level young teacher teaching competition.

Social work

1. "Special Expert   Consultant for Hubei Agricultural Brands" (Hubei Agricultural Brand   Research Institute, Hubei Changjiang Longshang Media Group)

2. "Hubei Agricultural   Brand Expert" (Hubei Geographical Indication Product Federation)

3. "Part-time mentor in   the field of "Innovation and Entrepreneurship Strategy" in China   Optics Valley" (China Optics Valley Maker Alliance)

4. Director of the Photography   Education Committee of Hubei Higher Education Society

5. Researcher of "Han Mo   Chu Feng" College of Arts