Recently, the 2025 National College Business Elite Challenge Brand Planning National Finals and the (Singapore) Global Brand Planning Competition China Regional Selection came to a successful conclusion. Our students performed excellently in the competition, winning two first prizes, with one project successfully advancing to the National Elite Competition and the (Singapore) Global Brand Planning Competition.

In this competition, two teams from our college stood out with their outstanding planning skills and innovative thinking. The project titled “Indigo Rising — Brand Planning Proposal for Nantong Blue Calico” won first prize and successfully advanced to the National Elite Competition and the (Singapore) Global Brand Planning Competition. This project was guided by Professor Zhao Guanbing and involved team members Chen Hanyu, Zhou Zihan, Zhou Chengfeng, and Yi Pengjun, all freshmen and sophomores from our college. The team deeply explored the intangible cultural heritage value of Nantong Blue Calico and showcased the profound integration of traditional culture with the modern market through an innovative brand planning scheme. Their work stood out among numerous entries and received high recognition from the judging panel.

The project titled “Tongfu Pomegranate Dream — Brand Planning Proposal for Tongguan Soft-seed Pomegranate” was guided by Professors Tang Heng and Chen Haining. The team members included Zhao Qiuyang, Yu Zhuoran, and Huang Zhiling, all freshmen and sophomores from our college. Focusing on the Tongguan soft-seed pomegranate industry, the team provided innovative solutions for the brand development of local specialty agricultural products through precise market positioning and marketing strategies. This demonstrated our students’ business insight in the context of rural revitalization.